The BIG BUSINESS OF COLLEGE is a $500 billion industry, that's big. It's a buzz-saw in which you're headed. What do you need to do? Avoid it! How do you do that?

You need to become aware of it's force on you and your family. You need to be cognizant that you are the buyer in this purchasing arrangement. That makes you the customer and them the service provider. But not for a minute will they allow you to feel like a customer. That would only serve to weaken their position and they won't let that happen. So it's up to you to learn all about it. Everything you need to know about how colleges do business is now available, only in digital form for the next week or so-

     Dissecting the Big Business of College

This book exposes the college interests. It exposes the parent's weak tendencies. It teaches parents the college perspective. And it gives parents my Top 10 Strategies that's proven for saving thousands on college costs. Upon learning, implementing, and executing, parents will advance their position of strength in dealing with colleges.

Here we begin with the rollout of our ten strategies for saving thousands on college costs. Strategy # 1- Connect with colleges early for saving on college costs later

The college admission and scholarship decisions are all made by human beings, not by computers or robots. Bigger scholarships are received by applicants who are well known to the decision-makers, that being the counselors in the admissions office. To maximize your scholarship, you need to become well known to the admission counselor who will decide upon your award. This requires the student-applicant to contact and connect with colleges early, as early as in 10th grade.

Contacting means to broadcast your interest in their college by sending them an introductory email, complete with a student-profile sheet attached and a brief video embedded. This gets the student in the college system for tracking and begins the process of becoming a known applicant, leaving “Stealth Status” to others.

“Stealth Applicants” are those applicants who remain unknown to the counselors in the admission office; accordingly, they receive both lower acceptance rates and lesser scholarship amounts.

Connecting means to meet them in person. Meeting the people who will decide upon your admission and scholarship fate serves to personalize your application and admission process. Admission counselors will make their most favorable decisions on the students who they know best. Keep in mind that the authority over merit scholarships rests in the hands of admission counselors.

Our parents save thousands on college costs. And you can too. All you have to do is ask.