Write for the Reader...
Essays are written for the reader of the application, and the reader must clearly understand the message.
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Essays are written for the reader of the application, and the reader must clearly understand the message.
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Colleges own the rules of the game. They don't ask for our approval to change the rules.
Over the next few months, I will feature my all-time favorite 15 quotes as they relate to the world of college. Although they will not be ranked, I will begin with my favorite one.
"Colleges are masters at molding their interests into the behaviors of society." - Marla Brady
More relevant words have never been uttered. This quote speaks volumes of truth.
Colleges have planned, strategized, and succeeded in getting society to be compliant with their initiatives and interests. Parents acquiesce. It's that simple.
Colleges have mastered their ability to get people to buy what they are selling. Prospective families wish, hope, and sometimes beg to become their customers.
Parents are too willing to accept the costs and annual price increases. Why? Colleges lead you to believe that they have a 90% job placement rate, which is preposterous, considering it's blatantly false. They don't even track it. Instead, they say it, knowing that parents will believe it.
Colleges own the psychological advantage over parents. They know how parents react when their kids' interests are involved, and they exploit it.
Compliance begins the moment you're told to sign up for a tour, and you do. They show you what they want you to see and tell you what they want you to hear. You'll then do what they say without questioning their intentions or understanding their motives.
You'll never be treated like a valued customer. Where else will you pay $200,000 or more and not get a "thank you"?
That's all backward! You are the paying customer in this relationship. They are the seller.
I'm not blaming the colleges. They've mastered the process. It's up to you to break the "mold" and flip the script.
If you'd like to flip the script in your favor, let's chat.
Thank you, Marla, for this outstanding quote!
Marla is a top professional education and career advisor. Click here to connect with her.
College is not a spectator sport. Don't be a spectator! From a spectator standpoint, I understand how convenient it is to turn on the TV during the game's final minutes to watch how it ends. It's often the most exciting part of the game. 2025 Admission Season Finale, Part 10. With this in mind, the college qualification process begins no later than the 7th grade. Although it ends with admission decisions, it does not begin with submitting applications, as most students think.
A key to continuous academic success is "mastering the content" as the student progresses into and through high school. High-level academics are cumulative—increasing in strength based on successive additions—and its foundation is formed in the 7th grade. This is our model for creating unique advantages for our students. |
2025 Season in Review, Part 8.
I will add that you can't be remarkable by doing what others do. The key to winning admission acceptances is distinguishing yourself from the norm and standing out from others.
Distinguish- to notice or recognize a difference between people or things; make oneself prominent and worthy of respect through one's behavior or achievements.
Or you can be indistinguishable.
Indistinguishable- not able to be identified as different or distinct; impossible to judge as different when compared to another similar thing.
The world rewards people who distinguish themselves favorably. That could be just 1 in 10 kids and adults, though Scott Galloway might say 1 in 100.
High school and college students who distinguish themselves favorably will win college acceptances and desired job offers. Their habits are consistent with one another.
People who default to being indistinguishable, doing what everyone else is doing, will be left wondering what happened. Their habits are also consistent.
To be distinguishable, adopt this mindset. It's centered around things in your control:
You will become more interesting to others. You will draw positive energy. People will recognize you as worthy of their consideration. Your outcomes will be significantly enhanced.
Do you want enhanced outcomes? Let's talk!
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