1. There is nothing I can do about the rising cost of college

2. I don’t need to file the FAFSA since I don’t qualify for financial aid

3. The Financial-award package is the college’s “final offer”

4. Since we apply and anxiously await an acceptance, we have to be willing to pay their price in order to enroll

5. I can’t say “No” to my child and walk-away from their favorite college

Bonus Fallacy – once enrolled in the college, their services are designed to support your best interests