No one follows the lead of a seller's realtor when negotiating a deal to buy a house. 

Why do parents follow the lead of the college in negotiating a deal to buy a college education?

That's exactly what parents do when they attend college information sessions and arrive home to preach their gospel. The information-session presenter on campus tours are highly trained to get parents to think how they want them to think. It's their strategy to get your buy-in to their business model. 

CollegeLogic-parents often know more details of the college they are visiting then do the presenters. It's part of prequalifying the college for understanding what they might be buying. It's the same as getting to know everything you can about a house before you visit and enter purchasing discussions.  

In those information sessions, following the presenter's lead is like following the lead of the seller's realtor. They will tell you what they want you to believe, such as- 

• you don't have to know what you want to study
• you don't have to submit SAT/ ACT scores
• if you submit ED and get accepted, you must cancel other applications
• we meet demonstrated-need at 100%
• our graduates have a 90% job placement rate

If you arrive home and base your college plan on their instruction, then you will be falling prey to the big business of college.

Read all about here in our new book- 

     Dissecting the Big Business of College

For saving college costs, here's our Strategy # 6- Have a plan to create quality options

Our application-strategy is designed to get 6 - 8 acceptances resulting in a range of costs centered around the academic standard of the student. In doing so, we like to create a baseline of cost-affordability for comparison purposes. This creates leverage and choices in preventing a cost-prohibitive college outcome, now that’s college-logical!