"Either you know the perspective of the college and its coaches,
or you will overpay and underplay."

That's just the cold hard truth. The harsh reality is that neither the high school nor parent perspective can win the college game. Rather, it can only be won by knowing the college perspective. For students, that means knowing the perspective of the admissions office. For athletes, that means knowing the perspective of the coaches. For parents, that means knowing the perspective of the college and its business model along with knowing the analytics that run the business and determine your financial fate.

In the admissions office, you must know what the college looks for in its students and their determining factors for acceptance. You must be familiar with acceptance rates, conversion rates, along with their standards for acceptance. And you must know why it works the way it does (few people do).

In the athletic office, you must know the coach's philosophy, protocol, and timeline for making decisions. You must know how to find out their specific situation and needs for the team. You must know how they operate the business of their program as it pertains to cost management, scholarships, influence with admissions, and recruiting practices (few people do).

When it comes to college costs, parents will continue to overpay in large amounts until they learn otherwise. To what degree they overpay will always be based on what they know or don't know. Most parents will not have an admissions or scholarship strategy. Most parents will not negotiate or appeal for increased awards. And most students will unnecessarily extend their terms in college by a year or even longer. All of that comes at a big cost to the family, much of which is avoidable.  

What would it mean to you if your child received preferred acceptances, played college sports, and saved on college costs?

Our students receive higher scholarships. Our athletes play college sports. Our parents save thousands on college costs, and you can too. All you have to do is ask.