# 1- "Colleges are masters at molding their interests into the behaviors of society."

Our # 1 Top Quote related to College

The BIG BUSINESS OF COLLEGE is always at work. It's a massive machine that's fully aware of the parent's vulnerability and they've mastered the process to seize on their advantage!  

Where else in America do people apply to be a customer, anxiously await to be approved, be willing to pay the full asking price of the seller, automatically accept the sellers future price increases, then be left worrying about how to pay.

Only in the world of college does that happen and it will  cost unsuspecting parents tens of thousands of dollars. It will unnecessarily cost you too unless you know how to combat it otherwise.

The force behind the business of college will always prevail. Why? Because they are masters at getting parents to do what they want you to do. Make no mistake about it, they are not there to support your best interests. Rather, you have to be a savvy parent, aware of their intentions, and able to manage the process according to the rules of their game. Don't be oblivious, know that it's their game. They set the rules and they don't ask for your approval when doing so.

But let's be honest here. No one is forcing you to accept their terms and pay their bills. That's purely on you. If you are desperate to send your child to a particular college, then be prepared to fall prey to their tactics. No disrespect to the colleges intended here. They are just conducting business. We are not going to change that, rather, we have to be much smarter consumers in our approach. We can help you with that. You don't have to be left out in the dark.

Our parents save thousands on college costs and you can too. Just ask how we do it.