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It's long been said that choosing the right college and major is one of the two most important things in a person's life. The other- choosing a partner for marriage. 

It is more important than buying a house, although buyers of houses will exercise far more diligence and understanding than do buyers of a college education — Parents.

Think about it, when searching for and evaluating a new home purchase, who is your primary source for information? Certainly not the seller. But when it comes to buying a college education, parents will use the college as their primary resource.

That is buying right into their interests, not yours. I call that taking the bait. Parents, don't be a fish.

Let's evaluate the bait. From attending information sessions, what have you heard regarding the "Job Placement Rate" of its students...90%, 95%?

How does that make you feel when you hear it? Parents have told me that it makes them feel the college will be worth it. Oh, what a mistaken feeling!

If you were to ask them how they track it and if they gave you an honest answer, they would say, "We have no idea. We are just told to say it. We know people will believe it."

Do you believe it?

If so, where on a college campus is there an office staff dedicated to tracking the jobs of its graduated students? What resources are provided for that?

The answer is, there's no such staff and no resources. Never in history has a college ever had anything close to a 90% job placement rate. Yet, parents put their faith and belief in that possible outcome. It's just bait and parents swim right towards it... don't be a fish. 

It then continues with the tour where they show you what they want you to see and tell you what you want to hear. Ask them if you can speak with a professor for a few minutes. Professor? They wouldn't know what to do.

The point is that here in 2025 with costs of college ranging from $250,000 - $400,000 over four years, parents have to know better. Parents have to be savvy to understand the college's intentions—to get more money out of you. And they know how to do it.

Unless you decide otherwise, they own the process and own the outcome. Yet, they are the seller. You are the buyer. You would never let that happen when buying a house. 

Parents don't make many mistakes when buying a house. Why not? Because they know the process. You know to take certain proper precautions. You have a realtor to show you the right homes. You hire attorneys to make sure you don't miss anything. When using a bank, they even make sure that you don't overpay. 

However, parents make many mistakes when buying a college education. Why so? They don't know the process. Parents miss out on steps to take along the way despite the fact that parents know this time has been coming for many years.

Without having someone playing the role of a realtor, banker, and attorney to oversee the purchase commitment, predictable mistakes are made and excessive costs incurred.  

Parents of kids attending elite universities- Georgetown, Emory, UCLA, Cornell, and many others will call me after 3 years and ask, "Why aren't they helping my child get a job?"

I ask them, "Why do you expect them to do that?"

They are in the business of selling educational products. You are in the business of buying educational products. Getting your child a job is you and your child's responsibility, not theirs. 

The three most important things in this process to protect with fierce determination are-

1. Choosing the right college for the right reasons
2. Choosing the right studies for the right reasons
3. Paying the right price for the sake of the family bank

How are you going to search, visit, evaluate, explore, and ultimately, choose the right college? I track and follow 500 colleges. What do you know about the college landscape other than elite names and rankings that don't reflect an ounce of interest to you.

Do you know what goes into a ranking? Connect with me to discuss this further if you'd like.

Are you going to rely on your high school's guidance counselor or Naviance system to produce a college list for your child? That's a big mistake.

Are you going to let your child choose a college when they know little about colleges and less about the total college experience? If outcomes are important to you, that's a bigger mistake.

With the rising costs in 2025, I encourage you to become highly engaged in understanding the college landscape a whole lot better. Or, have a well informed advocate, such as me, on your side. 

Shifting here, what's the most common response when students are asked, "What would you like to study for college?" 

If you open your ears, you will hear it over and over again, either "I don't know" or "I'm undecided."

That response is the reason why the national average length of time it takes to graduate in a 4-year degree is over 5.5 years and it's highly predictable. Who budgets for that? Beware, it's often part of the college plan for your child to spend an extra year in school. One or two changes in majors will see to that.

"I don't know" or "I'm undecided" is not the platform for an on-time, on-budget, meaningful degree.

Students and parents don't dedicate time and thought to exploring the various possibilities. Rather, it's all too often left to random-chance, a game of chase, and some unfortunate persuasion in the academic advising office.

Well, that doesn't have to be your story. 

None of these things are the story of my students and their parents. They are knowledgeable, informed, involved, and engaged. When it's time to make decisions, their best decisions are made. It's okay if things change afterward, but it's not okay to make random-chance choices along the way.

Guesswork doesn't work!

Would you like to eliminate all guesswork? Let's talk. 

Lead in note: College Admission Counselors have said to me that only 1 of 10 application essays are readable and interesting... good for the 1, bad for the 9.

Welcome to my annual Admissions Season in Review. I have 6-7 critical thoughts to share with you over the next few weeks. I will share one at a time, twice weekly.

My first one is directed towards students. My next one that you'll receive on Saturday is directed towards parents. Let's begin... no mincing words here.

For a few years coming out of COVID 19, I kept hearing, "The process has become much harder."

My response was consistently, "No, the process is not harder. Students are softer. Applications show it."

Colleges told me that the applications were significantly weaker than prior to the COVID-era. I totally agreed. I saw it and heard it day after day. Reflecting on the past two years, this process has now become so much harder. How so?

Coming out of COVID, maybe 10% - 15% of the students took building their high school profile of academics, activities, and essay writing seriously. They had no trouble winning admissions. However, they were a silent minority. That is no longer the case.

In the last two years, the number of qualified students submitting quality applications have doubled. With a larger pool of stronger applicants, the competition for acceptances at preferred colleges is much higher. The process of winning acceptances is harder.

You can look at that as bad news. I look at it as being a great opportunity. How so? I have 3 ways to share.

1. SAT and ACT test scores have become much more important in Admission Offices. Going forward, "Test Optional" is a losing proposition. Research studies show a direct correlation between stronger test scores and higher college GPAs. Data proves it.

Colleges know it and see it first-hand. Although it's always been that way, it was lost during COVID but has reemerged as the new norm. My students are expected to work hard to improve their test scores. No excuses permitted. It's just a new requirement.

2. College admission counselors are disgusted by the present state of student's poor writing skills. I've seen it often. It's common to see a 500 word essay written in one paragraph. It's common to see run-on sentences used throughout an essay. It's common to see a writer going in different directions with no real beginning point or meaningful conclusion.  That's not my student's story.

They have great essays, interesting to read, flowing well from the first sentence to the last, using paragraphs to mark transitions, all while expressing meaningful and relevant content.

I have a "How to Write a Great Essay" tutorial with 30 great examples. If you'd like a copy, email me your request.

3. College admissions may be lost by GPAs and Test scores, but they are not won by them. Rather, they are won by students who have built their Profile for Success. A Profile for Success accounts for academic performance, rigor of classwork, and meaningful activities both in school and out of school. In total, it reflects upon-

• the substance and credibility of the student
• their ability to handle the rigors of higher level education
• their intention to study a meaningful and relevant degree program.

This takes a few years to build. It's not a last minute decision to make as applications are coming due. I work on this with students from 9th grade on up. It's a winning platform for both college and life thereafter.

One last thing, building relationships in the admissions office of private schools is still very important, though the willingness to connect has been lost upon by today's students.

My students connect with the key decision-makers of the colleges in a meaningful way- emails, Zoom calls, and visits.

They have thought-provoking questions to ask. They learn how to provide extended responses to the counselor's questions. It's all designed to become memorable while building value in themselves.

This is our CollegeLogic way. It is our student's way of winning, and it can be yours. 

Would you like to discuss this further, let's talk.

Send me a memo- hans@mycollegelogic.com

 The ED admissions policy is designed to eliminate your options.

Welcome to my brief series on-
Understanding the Motives of College Policies

"ED"- the Early Decision Application is a college policy designed to serve their interests, not yours. 

ED allows the student to designate one top preferred college for which to apply under special circumstances. It requires the student and a parent to agree to withdraw all other applications upon receiving an ED acceptance and to make the deposit by January 31st.

This puts the student and family in a highly compromised position. Upon withdrawing all other applications, the student eliminates their options. This is exactly what the college wants to have happen. 

Such is the case now in thousands of families across the college-bound world. 

Without having options, the student-family was left to make the January deposit and accept the full-cost price of the college.  

The policy is driven to provide the college with two major benefits.

1. The college achieves a much higher conversion rate of acceptances to enrollments.
2. The college increases its number of full-cost paying students.

This policy serves the interests of colleges in fulfilling their business model. They are in total control and they love it.

I'm not against using ED as a strategic move to support the student-family goals. I am opposed to withdrawing applications and eliminating options in supporting the financial goals of colleges.

Why? Because 17-year-old minds can change many times in the six months from when they submitted their ED application in October to now when most families make their final college decision. Therefore, I like having options!

Being that choosing a college is one of the most important decisions of a lifetime, purposefully eliminating options doesn't make sense to me.  

When considering college policies, it's beneficial to know the motive of the policy and how it affects you.

Every policy in the Admissions Office serves the best interests of the college.

Welcome to my brief series on- Understanding the Motives of College Policies

Because it is so misinterpreted, I'll begin with the college's "Test Optional" policy.

A big part of my programming is facilitating college visits for my families. College visits play a major role in making the right college choice.

March and April are busy months for college visits. Getting them right is very important. It's not enough that you just show up for a tour. 

My students are required to meet with admission counselors. They are tasked with being well-prepared. Being prepared requires asking a series of strategic questions, such as,

1. How have admissions changed since COVID?

2. How important are SAT or ACT scores?

3. Besides GPA and Test scores, what's the next most important thing that you look for?

4. How do you distinguish among top students?

5. What are the typical common mistakes made by applicants?

6. What are the most important personal skills needed to be successful here as a student?

The questions are designed to engage the admission counselor in a meaningful conversation hoping to gain their interest in the student.

You'll hear a variety of responses. Caution! We can't always take what they say literally.    

Upon returning from their college trips, every student, with relief in their voice, proclaims-  "The colleges are test optional. I don't have to submit SAT scores." 

Right, most colleges have retained their test-optional policy. Why so? It increases the number of applications and lowers their acceptance rate.

Colleges love this policy. It's a big win for them. But not so for the students who apply without test scores.

Often, students who apply "test-optional" are denied within seconds of opening their application.

Please, don't expect them to tell you that!

All you have to know is the motive behind the policy to interpret its implications correctly.

The motive here is simple- lower the acceptance rate to enhance the perception of a school's "selectivity." 

I have a policy. Nothing on the application that says "optional", is optional.

Few students are ready two months after high school graduation to enter college and make it worthwhile.

Let that sink in for a bit and ask yourself- how will my child become college-ready to make its cost worth it?

Dropping off your child at college is the first step in the next phase of their life. 

Just because it shows up on their life's calendar as "time" to go to college, doesn't mean they are ready. The reality is that few 18-year-olds are ready for the rigor and challenges lying ahead. 

Why not? Because they don't have the proper mindset and plan for success. Predictably, most students get behind early and struggle to catch up.

How do they get ready? The answer is too long for this memo. That's why I scheduled a webinar. 

Register for my webinar on Tuesday, May 2nd, at 7:00 CST / 8:00 EST to learn how your child can become college-ready. 

In the meantime, here are my 3 secrets to "winning..., earning..., receiving..., and achieving..." that I will share in detail on Tuesday evening.

1. Master the Content
2. Establish Credibility & Substance
3. Mold your Mindset; Build your Profile

Join us Tuesday evening, April 2nd.

Webinar: How to be in the 10% 

For 8th -11th grader families who want to win preferred admissions, earn top scholarships, receive desired job offers, and achieve great success.

Date: Tuesday, April 2nd, 7:00 pm CST, 8:00 EST 

Click here to Register

CST- your room opens at 6:45 pm
EST- your room opens at 7:45 pm

Duration: 60 minutes, including Q&A

I'll see you on Tuesday.

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