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All parents will live their life knowing they either got college right for their child or they didn't!

When it comes to college, kids need their parents to be on top of their game more than ever. Parents who are not current in their understanding will compromise their chance of getting it right. 

College is no time to come up short. The gap between right versus wrong is big. It's perhaps the size of the Atlantic Ocean.

Parents who defer to their children or the school's guidance counselor to navigate the complexities of the college process live in oblivion to its significance.

College represents the "Transformational Bridge" taken by a teenager to becoming a young adult. 

Who possibly wants to leave this to chance and the random outcomes that result?  

It's not that parents consciously choose to leave it to chance. But, it's the default outcome of not being actively involved from a position of strength based on knowledge and conscious intention.

The 2022/ 2023 Admissions season has changed the landscape of college admissions. Tens of thousands of parents are in disbelief of their results.

Excuses are running wild. While there is no excuse, there are reasons. The number one reason is they left it all to random chance. 

Random chance occurs when-

• Parents desire specific colleges in support of their interests over the interests of their child
• Students randomly hit the "Submit" button in hopes of winning a random acceptance
• College visits center around taking tours rather than personal engagement
• College majors are chosen based on sounding impressive rather than having substance
• Colleges are chosen based on rankings that get manipulated to create a false perception
• Parents feel that the exorbitant cost of college and its prestige guarantees success

On the flip side, my role is to put your child on a path of success and satisfaction. We achieve when-

• Colleges are purposefully chosen
• Proper attention is paid to the priority colleges
• Essays are written to express genuine meaning
• College visits build meaningful relationships
• College decisions reflect the deep personal interests of the child
• College majors studied reflect the desired outcomes of the child
• College cost is decided upon responsibly

When you approach college this way, you will substantially increase your odds of getting college right for your child. 

Through the angst of this current college season, my CollegeLogic students and families are thriving. None of it has resulted from applying random chance to our process. 

I advocate for your child to live the life they want for themselves, which may differ from the life you desire for your child. Please accept that. 

I support parents to live life forever knowing they got college right for their kids without bankrupting themselves. Perhaps you will appreciate this.

Our ultimate responsibility is to put these precious children on a path of true success and satisfaction.

The work of the Admission Office drives the business model of the college!

I don't understand. My son got deferred while other students having lower GPAs were accepted.

I don't understand. My daughter got denied while having a 1520 SAT score.

I hear it often, and they're right. Most people don't understand how college admissions work.

First off, GPA and SAT/ ACT scores are applied to pass the application through the initial 10-second glance. For applicants who get into the system for further evaluation, the ultimate decision is made based on the importance of the remaining factors. Each college weighs the remaining factors differently. 

But let me be clear, applying "test-optional" is not an option for my students. Test-optional is a highly compromising application decision. The SAT score was more important this year than ever before.

Save-  "My child doesn't test well" for others. People at the college level translate "doesn't test well" to "don't prepare well." Test-optional is the easiest 10-second decision made with applications.  

Part 3- Factors Considered for Admission Acceptance

Understand, Admission counselors work for the college, not for you. They are employed to serve the business model of the college, which hinges on the conversion rate of acceptances to enrollments.

A higher conversion rate allows for lowered acceptance rates, allowing tuition costs to rise and scholarships to shrink. The work of the Admission Office drives the business model of the college. It's that important!

This equation is the essence of Enrollment Management. The admission counselors who manage it best get promoted, and the others get replaced. 

Once an application passes through its initial Pass / Fail decision on GPA and Test scores, all decisions defer to a combination of the following ten factors.

Five measurables-

1. Course rigor- measured by the gap between unweighted and weighted GPA
2. Essay quality- determined by its content meaning and writing quality
3. Student substance- determined by the real purpose of a student's chosen major
4. Activities- measured by the deeper meaning of performing each activity 
5. Senior year performance- measured by the first and second quarter grades

Five intangibles- 

1. Wealth position- measured by the family's affordability to pay the cost
2. Relationships- determined by the student's genuine engagement with the admission office
3. Cultural diversity- refers to the ability of a student to contribute to the college culture
4. Early applications- refers to submitting early applications and following up with the Portal
5. The serious interest of the student- factors in to supporting the "conversion rate"

• Randomly submitting applications will result in undesired outcomes; it's just a poor strategy.
• Being inattentive to the applicant portal will delay matters; there are no excuses.
• Submitting late applications with poorly written essays will result in denials; the cold-hard truth.

Enrollment Management series

Before we get started on the subject of deferrals, here is a quick carryover thought from my recent article.

The college's strategy to lower "acceptance rates" to enhance the sense of "selectivity" directly results in higher tuition rates and lower scholarship offers.

BOOM, the big business of college is hard at work!

Part 2- The Surge in Deferrals

"Deferral" is suddenly the hot word in today's world of college admissions. It's also a new word to describe the college’s sales and marketing intention.

Definition: "Deferral" - to put off, postpone, or delay.

If you put yourself in the seat of a college admission counselor, you'll see why colleges sent out tens of thousands of deferrals during this application cycle.

It began a few years ago with colleges’ increased use of The Common App. Now over 1000 colleges accept the Common App, including State Universities like Texas, Maryland, and Penn State, which each began using the Common App this year.

Along with the rise in the use of the Common App came a false notion that students can increase their odds of acceptance by merely pressing a button.

Now, with nearly two million additional applications in the queues of admission counselors, for each application, there are four options-

1. Accept
2. Deny
3. Defer
4. Waitlist

Enrollment Management annual series

Part 1. Application Inflation- Inside the Numbers

Application Inflation results from the admission strategies of colleges designed to boost their selectivity.

Early Action is a preferred college application strategy I use extensively to get my CollegeLogic students to submit applications in early October. In recent years, it was a strategy that yielded higher acceptance rates and increased scholarship offers. It also served well for students to learn earlier about their application decisions. But, the accelerated use of the Common App has changed all of that.  

It's reflected in this season's admission results, disappointing tens of thousands of student families. Let's look at some numbers-

Applications increased this year by 1.6 million over the number submitted in 2020 without an increase in the number of applicants. This is called Application Inflation! It results from college strategies designed to receive more applications, resulting in lower acceptance rates and an enhanced perception of their "selectivity."

Many colleges received 30% more Early Action applications this year than in 2020. Some colleges implemented Early Action for the first time this year to alarming results.

Clemson offered Early Action this year for the first time. They received 26,000 EA applications with 32,000 Regular Decision applications. That's 58,000 applications to enroll 4,500 freshmen students. 

USC offered Early Action for the first time. They received 40,000 EA applications with 80,000 Regular Decision applications. That's 120,000 applications to enroll 3,500 freshmen students. 

The Univ. of Wisconsin received 45,000 EA applications with tens of thousands of Regular Decision applications to enroll 8,500 freshmen students.

These are staggering numbers!

What does it mean to the colleges?

It means that Application Fee income increased by over $120 million dollars, mostly received by the 50 or so most popular colleges.

It means that those college offices had thousands more applications to sort through. They can preach all they want about taking a "holistic" view of their applicants, looking beyond grades and test scores. But that's mostly hogwash. I am 100% certain that thousands of applications at top schools were either denied or deferred within 10 seconds of a counselor's viewing of them. 

It means that these colleges' perceived "selectivity" has been superficially enhanced by manipulating to show a lower "acceptance rate".

It's Admissions Inflation. It's a well-designed strategy of the colleges. It serves them well, but it comes at the expense of student-family expectations, emotions, and outcomes.

On the flip side, their "conversion rate of acceptances to enrollments" will decline accordingly, but we'll address that later in the series. 

What does this mean to you and me?

For me, I will continue to use Early Action to the benefit of all of my students. It's still the best way to go. We just have to be smarter and more aware of our approach.

For students, it's more important than ever for you- 

• to build relationships within the Admission Office, earlier and stronger
• to build upon your personal skills
• to be global-minded and able to express your viewpoints
• to have a defined purpose for your major 

These are the differentiating factors that create your unique advantages. 

For parents, it's more important than ever for you to be on top of your game, be involved and engaged, and work from a knowledge-based position of strength.

Gone are the days when a college visit is nothing more than registering and taking a tour, an activity in which there isn't any meaningful relationship built.

Unless you're savvy, information sessions and tours are when colleges assume the strength position. That doesn't bode well for you.

My students are always required to meet an Admission Counselor at every college they visit. The results are greatly improved by doing this well, though it's clearly not something that most students embrace.

My parents work from a knowledge-based position of strength.

It takes plenty of advanced work to become good at this. It's a whole lot easier not to. The results are predictable either way!

Kids are made to absorb their college experience, good or bad.

Give that a little thought, and then ponder this-

What college experience do you want your child to be absorbed by?

This is a life-defining question, yet, very few parents consider it.

Rather, most parents proceed ahead under the false belief that the rankings and high cost of college with all of its glory and prestige assure parents that it's right for their child. 

The reality is that college is a transformational bridge, taking a kid/ teenager into becoming a young adult. The successful journey of college will ultimately be determined by how the child absorbs the total experience. 

When a child chooses a college or a parent directs their child's choice, they choose an experience the child is made to absorb. It's not just rankings and prestige that count, which I don't think counts for a dime.

Rather, the college experience includes-

• academics and learning opportunity
• various influences and influencers
  
• cultural and social settings of the college
  
• its inspirational value, or possibly the weight of overwhelming expectations
• good friends along with bad relationships
  
• a student's successes and disappointments.

When it's all done, rankings and prestige will not have mattered in the slightest. 

What will live on forever is the experience. Good or bad, students are made to absorb their experience. 

With all that's riding on the line, as college choices are being made, can we choose the best college experience over choosing college prestige?

If you'd like to discuss what college experience is right for your child or a friend's child, let's talk!